According to sources, OpenAI intends to make its advertising debut with its first TV ad during the Super Bowl.
According to the Wall Street Journal, which cited sources, ChatGPT manufacturer OpenAI is probably going to run its first TV ad during the Super Bowl. This will be OpenAI's first commercial advertising venture, however the company has not acknowledged or refuted the claim.A creative Super Bowl commercial can create a lot of talk, and the Super Bowl is one of the most sought-after broadcast events in the world for advertisers. Up to $8 million has been paid for a 30-second commercial at the 2025 Super Bowl.
ChatGPT was launched in late 2022 by Sam Altman's OpenAI, a company partially controlled by Microsoft, and currently boasts over 300 million weekly active users.
The hype surrounding the liekly commercial coincides with OpenAI's December appointment of Kate Rouch as its first chief marketing officer (CMO). The business might now be concentrating on marketing.
In order to "blend geometric precision and functionality with a rounded, approachable character to counter any robotic precision and make things feel more human," OpenAI also underwent its first rebranding ahead of the Super Bowl, introducing a new logo and typeface.
Giants in AI will advertise at the Super Bowl.
During last year's Super Bowl, Google, OpenAI's opponent, launched advertisements touting its AI capabilities. Google is making a comeback to advertise their massive language model, Gemini, but had to change the ad after an exaggerated cheese fact got viral. The commercial's AI-generated copy asserted that Gouda, rather than mozzarella and cheddar, is responsible for "50 to 60 percent of the world's consumption."
Meta, another rival, will promote its AI Ray-Bans. Anthropic, which is backed by Amazon, has chosen to stay out of this. It ran a five-second commercial last year that said, "Claude is AI for all of us." Anthropic.
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