During the Palisades wildfire, a US millionaire was criticized for his "tone-deaf" request for "private firefighters" to save his mansion.

There was an instant and intense criticism to the post, which had over a million views before being removed.

A 'tone-deaf' statement by a rich CEO in Los Angeles has provoked outrage as he requests 'private firefighters' to safeguard his Pacific Palisades property while emergency services attempt to aid residents as the neighborhood is consumed by flames. As a huge wildfire tore through the hillside, Keith Wasserman, co-founder of real estate investment firm Gelt Venture Partners, came to X to beg for assistance.

On X, he said, "Is there anyone who can hire private firefighters to guard our Pacific Palisades house? We have to move quickly here. Every neighbor's home is on fire. will make any payment. Thank you.

There was an instant and intense criticism to the post, which had over a million views before being removed.

One user commented on the post, saying, "Very Nervous. He is attempting to engage private firefighters to risk their lives to save a house that he has undoubtedly insured while his family is evacuated. remarkably tone deaf.

A different commenter wrote, "If you find yourself tweeting for private firefighters to protect your property, you should probably question what you have become as a human being."

The third poster said, "So you're suggesting that potentially lifesaving resources (even if 'private') should be diverted to save your house because you're rich while tens of thousands of people try to evacuate?"

Los Angeles was squeezed by a crescent of flame in a massive pincer that was visible from orbit. Dry, hurricane-force winds hampered firefighting efforts and fueled the fire, forcing more than 100,000 people to evacuate. Since the fires started on Tuesday, at least five people have died.

According to Reuters, the fires ripped through some of the most opulent real estate in the world and over famous locations that are instantly recognizable worldwide, including the houses of movie stars and celebrities.

"This firestorm is the big one," Los Angeles Mayor Karen Bass declared at a press conference prior to her hasty return to the city, which ended her official vacation to Ghana.