In just 13 days, Pushpa 2: The Rule has risen to the third-highest grossing Indian film ever. It is currently approaching the ₹1500-crore milestone.
In one of the many climactic scenes in Pushpa 2: The Rule, Allu Arjun's character Pushpa Raj beats hundreds of goons while holding his hands behind his back, defying gravity. The battle scene is a continuation of the mass-market style of film that Vijay, Salman Khan, Rajinikanth, and Chiranjeevi have solidly established over the past few decades. Last year, Shah Rukh Khan even joined in on the fun.Allu Arjun and Sukumar raised the bar with Pushpa 2. The receipts from the box office serve as evidence.Despite its lack of intelligence, Pushpa 2 is the result of a flawless mass formula created purely for entertainment.
The refinement of the Baahubali template in Pushpa 2
The success of Pushpa 2 can be modeled after the success of Baahubali and KGF. With its widespread success, the first movie introduces the world and the celebrity to Hindi-speaking viewers. The second movie then hits all-time record collections, breaking the bank. Pushpa: The Rise was not a box office success in its own country, in contrast to the previous two Sukumar films. It was a 'hit' in Telugu, but a smash in Hindi. Therefore, the success of Pushpa 2 was always reliant on the performance of the Hindi version.
As of this writing, Pushpa 2: The Rule has made ₹953 crore net in India, with the Hindi version accounting for ₹591 crore of that total. Pushpa 2's Hindi version has triumphed over Shah Rukh Khan's Pathaan and Rajamouli's Baahubali 2, the first pan-Indian hit. It is on track to overtake Jawan as well and become the highest-grossing "Hindi" film ever made. Pan-India success is what that is. It's no small accomplishment to defeat India's most bankable filmmaker and Bollywood's top star in the Hindi market. It's mind-blowing to do all of this in less than two weeks.
How Sukumar refined the recipe
Yes, a large portion of the popularity of the movie may be attributed to Allu Arjun and his fame.Thousands of young people from the Hindi belt flocked to the theaters to see Pushpa. However, director Sukumar, the guy behind the monitor, is also deserving of recognition. One may easily write off Pushpa 2's success as the result of a formula. But it's also dumb. Dozens of directors try this method each year. But even with the biggest stars, most fall short, as Adipurush, Vikrant Rona, and Kanguva will tell you. Because Sukumar made sure the formula was supported by the right ingredients—a tale that resonates with the target audience, colorful characters, and a hero they can identify with—Pushpa 2 was a success. Pushpa is one of them, and they are their own. Baahubali was a legend, and Rocky Bhai was an aspirational figure.Additionally, Sukumar made sure the movie would succeed by putting Pushpa on the ground.
How Sukumar refined the recipe
Yes, a large portion of the popularity of the movie may be attributed to Allu Arjun and his fame.Thousands of young people from the Hindi belt flocked to the theaters to see Pushpa. However, director Sukumar, the guy behind the monitor, is also deserving of recognition. One may easily write off Pushpa 2's success as the result of a formula. But it's also dumb. Dozens of directors try this method each year. But even with the biggest stars, most fall short, as Adipurush, Vikrant Rona, and Kanguva will tell you. Because Sukumar made sure the formula was supported by the right ingredients—a tale that resonates with the target audience, colorful characters, and a hero they can identify with—Pushpa 2 was a success. Pushpa is one of them, and they are their own. Baahubali was a legend, and Rocky Bhai was an aspirational figure.Additionally, Sukumar made sure the movie would succeed by putting Pushpa on the ground.
The advertisements, which included the release of the trailer in Patna of all places, solidified Pushpa 2's goal of being the first Hindi-belt film. The fact that Pushpa 2 has made more money in Uttar Pradesh and Bihar than in Andhra Pradesh and Telangana in the first 13 days demonstrates the effectiveness of this tactic. Pushpa is heavily influenced by its Hindi success, in contrast to Telugu blockbusters Baahubali and RRR, which also performed well in the north.
A wise gamble that paid off
The only negative aspect of Pushpa 2's excellent record has been its lackluster Kerala box office performance.The Tamil version of the movie made ₹50 crore, whereas the Malayalam version only made ₹14 crore. Given that the antagonist there is Fahadh Faasil, one of the biggest Malayalam performers today, many are taken aback by this. However, that might be the precise cause. Many have pointed out that the film's portrayal of Fahadh's Shekhawat as a weak antagonist may have had an impact on the performance in Kerala.
But in my opinion, Sukumar and the producers made a deliberate approach. It's not Pushpa vs. Shekhawat; it's Pushpa 2. A showdown between equals, such as a Master or even Vikram, was never the point. The emphasis here must always be on Pushpa Raj, the unwavering, unbowed embodiment of 'Thaggede la'.Shekhawat's Kerala box office receipts may have been somewhat boosted if Sukumar's writing had been better. However, that might have made Pushpa seem less impressive, and Sukumar was aware that this would not be good for his movie.
The cash registers that ring are ultimately evidence that the plan is effective. Imagining a pan-India blockbuster is one thing, but really making it happen is quite another. Sukumar did it in a way that his movie is surpassing both Shah Rukh Khan's popularity and SS Rajamouli's efforts at the box office. Pushpa 2 is getting closer to ₹1500 crore as its second week draws to a conclusion (insert mind-blown emoji here).And already, some are wondering if it will surpass Dangal and Baahubali 2. It may not, but the impact of Pushpa 2 is evident from the fact that it has even raised that query.
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